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WHAT IS DIGITAL MARKETING

Digital marketing is all about promoting your business using the internet and electronic devices. Instead of ads in newspapers or on billboards, it’s about reaching people online through websites, social media, emails, and more.

DIGITAL MARKETING

Website Marketing-A part of digital marketing

Your website is like your online shop. You need to make it easy for people to find and use. This involves making it show up in search engines, creating good content, and making sure it works well.

Search Engine Marketing (SEM):

Ever seen ads at the top of Google search results? That’s SEM. Businesses pay to have their website show up when people search for certain keywords.

Social Media Marketing (SMM):Plays crucial role in digital marketing

This is about using platforms like Facebook, Instagram, and Twitter to connect with customers. You create posts and ads to get people interested in your business.

Email Marketing:

Remember those newsletters or promotional emails you get? That’s email marketing. It’s about sending messages directly to people’s inboxes to keep them informed and engaged.

Content Marketing:

Content is king online. This involves creating useful or entertaining stuff like blogs, videos, or infographics to attract people to your business.

Influencer Marketing:

Some people have a big following on social media. Businesses partner with them to promote their products or services to their followers.

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